Evaluation

    I was set the brief of creating a television advert. I was given a list of companies in which I had to choose one to create an advert for. After doing some research on the companies I decided that I wanted to do Levi’s Jeans. I believed that I would be able to create a strong advert with Levi’s in mind.

    I believe that after shooting and editing my advert I have created a successful and strong advert. I believe that my advert meets the brief. It hits the pointers that Levi’s wanted. I could have maybe done it a little stronger taking a little more consideration and concentration on the jeans themselves. When shooting it I should have got more close up shot of the jeans rather than more full body shots. Although I think I have hit the targets on the brief I think they could have been done a lot stronger.

    There are both strengths and weaknesses of my advert like everything. I believe the strengths are that I created a strong advert. I have hit the brief taking Levi’s into consideration and created that modern advert that they wanted. It is a fast paced advert with catchy music on top. I think this is a strength as it will keep the audience attached to the advert. If it was a slow advert with a slow and being song on top the audience may not want to watch it as it will be dull and boring to watch. By creating this fast paced advert it will help keep them watching and remember whom Levi’s are and what they do. I think that I have kept Levi’s in mind and focused on the jeans. I have created an advert that is full of energy. I have chosen suitable music and made the advert suited to the music itself. It suits the Levi’s traditional adverts. I also think that the location I shot in gives the advert a different feel to something plain and boring. It ads a little more character and interest to the advert. As well as this I think that the type of sport (downhill mountain biking) that I have used in the advert also ads character and interest as it is a lot different to normal adverts. A lot of adverts are very glamorous and flattering. The advert I have created shows adventure, sport and versatility of the brand.

    As well as these strengths I believe there are weaknesses to this advert. I have mentioned that I believe I focused on the jeans and took Levi’s into consideration while creating the advert. Although I think this I do believe that I could have focused on the jeans more and got a lot more close up shots of them rather than a lot of full length shots. I think this would have made my advert a lot stronger than it is. I also think I could have edited it a little more so I could get it to cut to the beat a lot more than it already is. I think I could have also made certain shots within the advert a little shorter and put more footage in. this would have broken up the advert a little more interesting and appealing. I think that I need to show more of the product within my advert to make it a little more clear as to what company it is and what they do.

    Throughout this product I believe that I managed my time well. I created a production schedule that I tried to stick to. Although I was a little slower doing certain things I was able to complete everything on time and get everything done that needed to be done. I made the most of how much time I had to produce this advert. I took my time to do certain things to make sure that they where done to my best ability. I do believe that I could have created a stronger storyboard for me to be able to get a clearer understanding of exactly what I wanted when it came to shooting. When shooting I tried to get as many different angles of everything as I could to ensure I had enough footage to create the best look for m advert. I managed my time well and got everything done within the time that I wanted them done by. There wasn’t a massive amount of work to do but there was enough to keep me busy and constantly working on it. I did change my idea a couple of times so had change a few pieces of my work which took a little more time than planned but I was still able to complete it.

    After completing my advert I asked my peers for feedback on what they though of my advert. I had both positive and slightly negative comments on my work. The negative comments where things that I could improve on. After hearing the feedback I changed some things within my advert to make it stronger. The positive feedback I had was that the music as well sited, it was a strong advert that showed who the advert was for and that it is a traditional Levi’s advert. People also said that it was well cut to the music and it was fast paced which is ideal as it keeps the attention of the audience. They also said that it was a good idea for an advert as it is different to adverts you see on TV. It gives a different perspective on it. The negative feedback I had as that I needed to fade the music at the end of the advert so it doesn’t just stop dead. A couple of people also said that I could maybe change a couple of pieces of footage within the advert so that I emphasis more on the product and company. Although they said it was a fast paced advert they said it could have been a little faster and cut to the beat of the song a little more. One person said that I needed to change the length of how long the advert is shown at the end as it was too short.

    After having my feedback I took them into consideration and changed a couple of things within my advert. I put a fade on the end of the song so that it doesn’t stop dead. I also changed the length on how long the logo was shown at the end of the advert. I changed a couple of pieces of footage in there to focus a little emore on the jeans to emphasis the product and brand more.

    Overall I think I have created a strong advert that shows what the company and the product is. It also meets the requirements that they wanted.

ASA

I need to look at the legal constraints of the Advertising Standards Authority (ASA). They are a self – regulatory organization of the advertising industry within the UK. Due to them being a non – statutory organization, which means they cannot interpret or enforce legislation. Its code of advertising practice broadly reflects legislation in many instances. The British government does not fund them but they do by a levy on the advertising industry. The role of the ASA is to regulate the content of advertisement, sales promotions and direct marketing within the UK.  They do this by investigating complaints made about any ads, sales promotions or direct marketing and decide whether such advertising complies with the advertising standards codes.  I need to take into consideration the water shed, so language, types of scenes such as nudity and violence, alcohol. This is just some of the many codes of the ASA.

Managing Time

I believe that I managed my time well. I created a production schedule that I stuck to to ensure that I completed all of my work on time. When thinking about when I wanted to film I had to contact my friend to see when he was available to film.

Shooting

These are some images of what I shot and where I shot it. 

I decided to shoot in the forest that i have in m backgarden. My parents own this piece of land so I didn't need to get permission from the council or anyone. I decided to shoot here as it would give my advert a different style. It would give it an original look with a sense of adventure and interest.

This is the person that I used within my advert. He is a very good friend of mine and agreed without second thought. I told him everything he would need to do and who it would be shown too. He didn't mind and said yes straight away.

 After my friend had agreed for me to film him for my advert I went on to think about when it would be suitable for us to film. I also needed to think about the weather as I was filming outside in a forest. I didn't want any equipment to get wet or damamged. Also if it was raining it would be a major hazard for the person riding the bike as it would be very slippery.

 I tried to get as many angles and as many shots as I could to get the best look I could.

I filmed a little of my friend doing 'manly' work. I did this as one of my ideas was to do a work play advert. I changed my mind half way through filming as I thought the footage in the forest would be enough as I believe it was strong footage. I filmed the work side just incase I didn't have enough footage and thought that the play side wouldn't be a strong enough advert 

Brief

I was given a brief that had the task of creating a TV advert. i was also given a small booklet that had different companies and briefs of what they wanted for their advert. I researched the companies before deciding on what one I wanted to do. I then chose to do Levi's as I believed that I would be able to create a strong advert for  what they wanted. 

I thought of a few ideas of what to create after analysing the vrief and breaking it down. 

my first idea;

To create an advert that has elements of ‘work’ and play. This will show that Levi’s jeans are versitile and can be worn to do anything.

I will have someone in a pair of Levi’s in a garage workshop doing work to a car looking all dirty. This will be my work side of it.

For the  ‘play’ side of things I will have the same person mountain biking and maybe other forms of adventure/play to show this side of things.

my second idea;

I want to create an advert to show how versatile Levi’s are. The company’s first pair of jeans made where work jeans and where made for men at work. Recently Levi’s have made jeans that are suitable for bike riding. Both of these link into my advert idea. I want to create something that has both work and play. This will show their versatility.

For the play side of things I will use my friend as he does downhill mountain biking. This will be excellent for what I want to do. This sport is an extreme sport and also shows bike riding which links to some of Levi’s other products.

For the other side of it, the work side I want to film in my dad’s garage. My dad owns his own MOT and Servicing garage so this would be an excellent scene for me to film in and will give me the effect that I am looking for. I will have my actor on the floor to and doing ‘dirty’ work to show that the jeans are strong and can be used to do anything.

what i came out with;

After shooting I came out with the idea of just to create an advert that had the idea of play and adventure. I recorded my friend that did his mountain biking and the stunts he did. i thought this was a good idea as it is original from other adverts and followed Levi's original style.