ASA

I need to look at the legal constraints of the Advertising Standards Authority (ASA). They are a self – regulatory organization of the advertising industry within the UK. Due to them being a non – statutory organization, which means they cannot interpret or enforce legislation. Its code of advertising practice broadly reflects legislation in many instances. The British government does not fund them but they do by a levy on the advertising industry. The role of the ASA is to regulate the content of advertisement, sales promotions and direct marketing within the UK.  They do this by investigating complaints made about any ads, sales promotions or direct marketing and decide whether such advertising complies with the advertising standards codes.  I need to take into consideration the water shed, so language, types of scenes such as nudity and violence, alcohol. This is just some of the many codes of the ASA.